About

02/About

About Us

Shelf Alchemy Global

At Shelf Alchemy Global, we transform brand presence into meaningful consumer engagement and measurable sales growth. As a full-service retail activation and brand growth agency, we help brands stand out in competitive retail environments through strategic field marketing, experiential activations, merchandising, staffing, and sales support.

Founded by industry leaders Manndie Tingler and Safi Kadoura, Shelf Alchemy Global was built on the belief that successful retail marketing goes beyond product placement. It requires authentic human connections, compelling brand storytelling, and flawless execution at every customer touchpoint.

Our team specializes in sourcing, training, and managing exceptional Brand Ambassadors who serve as true extensions of the brands they represent. Combined with our expertise in retail operations, event execution, and sales strategy, we create programs that increase visibility, strengthen customer relationships, and drive revenue.

From in-store demonstrations and product education to large-scale experiential events and trade show activations, we deliver customized solutions tailored to each brand’s goals, audience, and market. Every campaign is designed with a focus on performance, accountability, and long-term brand growth.

What sets us apart is our commitment to partnership. We take the time to understand each client’s unique identity and objectives, allowing us to build programs that not only generate results but also create lasting brand loyalty.

At Shelf Alchemy Global, we don’t simply place products on shelves—we create experiences that inspire engagement, influence purchasing decisions, and turn brands into industry leaders.

Where strategy, culture, and execution come together to transform visibility into growth.

 
 

About Us

Our Vision

To redefine how brands show up in the world — where presence feels powerful, performance feels effortless, and every touchpoint reflects confidence, intention, and identity. We envision a future where products, founders, and creators communicate with clarity, connect with purpose, and leave a lasting impression everywhere they appear.

Our Mission

To elevate brands through intentional representation, executive presence coaching, and carefully crafted merch — delivering a luxury, modern, and human-first brand experience.

TEAM

The Shelf Alchemy Magic Makers

Manndie Tingler

CEO

Safiya Kadoura

COO